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HARIBO Unveils Enhanced Starmix Featuring Double-Layered Foam Egg and Foam Heart Gummies

HARIBO has unveiled an exclusive renovation of its popular HARIBO Starmix product in the United States. The updated assortment of gummies in HARIBO Starmix will now include two new double-layered foam shapes: the lemon-flavored Fried Egg and the raspberry-flavored Heart. These additions introduce new flavors, textures and unique shapes to the American market, only available in HARIBO Starmix.

While HARIBO Starmix has been sold in the United States since 2018, HARIBO fans have been vocal about wanting the U.S. mix to include the delightfully squishy Fried Egg and Heart, previously found in the global offering. And it’s no wonder; the international mix is the second most popular HARIBO treat globally. Now, American fans can enjoy the soft and sweet foam-layered HARIBO Starmix additions they have been asking for. The new HARIBO Starmix is like a ready-made candy salad in one bag. With so many different shapes, textures and flavors it is perfect for sharing because everyone is sure to find a favorite piece. In fact, this mix of shapes, textures and flavors is the only mixed variety bag in the gummi aisle, making new HARIBO Starmix truly unique.

“We’re constantly listening to our fans so we can deliver on what they want most, so we’re thrilled to reveal this highly anticipated update to a classic HARIBO treat,” said Sophia Lewis, brand manager at HARIBO of America. “We did extensive consumer research and concept testing, and the new items truly stood out, giving consumers unique textures, flavors and shapes all in one bag. By bringing the double-layered Fried Egg and Heart to the U.S., our consumers will now have even more reasons to share HARIBO Starmix and that feeling of childlike happiness with family and friends.”

HARIBO Starmix is an assortment of five different classic HARIBO gummi treats, including fan-favorite Goldbears, Happy Cola, Gummi Rings and now the new Fried Egg and Heart. While Twin Snakes and Happy Cherries will no longer be part of the new HARIBO Starmix assortment, fans will continue to find them in standalone bags on store shelves alongside other HARIBO favorites like Goldbears, Goldbears Wild Berry, Goldbears Sour, Peaches, Frogs, Zing Sour Streamers and more.

The newly enhanced HARIBO Starmix can be found now at most major retailers nationwide. For more information, please visit www.haribo.com.

Starmix 16 x 9 in